Swisher Hill Herbs | BRAND IDENTITY

Swisher Hill Herbs farmer’s market brand creates spice and herbal blends that enhance any meal using only the best organic ingredient. Since 1981, residents of the town of Urbana, OH, traveled to a small barn where Swisher Hill Herbs began to sell its tasty product. The logo keeps the history of brand’s homestead beginning alive, by portraying an illustration of the original barn as an important symbol in the hearts of owners Charlene and Joe that is highly recognized by the local community. The use of kraft paper, hand drawings, and black ink create a simple, organic feeling of using those nostalgic ingredients you can only find in grandma’s kitchen while keeping the brand fresh and modern. 

© 2017 by Katherine Monegro Stapleton.